Excellent question, and one we receive more than any other. Good website design entails far more than simply setting up a site. In fact, a poorly-designed website is actually worse than having none at all. Nothing turns potential clients away faster than a frustrating web experience as a result of poor design, missing, incomplete or outdated information, irrelevant pictures, unreadable text or an over-reliance on 'flash' rather than substance. Even acceptable but boring sites may drive customers to competitors who have a better web presence. Attractive design, intuitive lay-out, and readable copy that draws one in make a website truly shine in the eyes of potential clients. Couple that with interactive maps, photos of your product line, and relevant links, and you'll get the most bang for your buck.