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10 reasons
Plug in to more customers with a website!
your small business needs a website!
1. Image is everything!
In today's world, a company without a website is just a name without a face. People want to see, read about and feel comfortable with the companies they choose to do business with before laying down their hard-earned cash. Without a website, you're lost in the sea of competitors without anything to distinguish you from them.
2. Open 24 hours a day, 7 days a week
How many small businesses can afford a staff person available 24/7 to answer clients' questions? With a well-designed website, you have just that - a dedicated component of your team that's available whenever your client goes searching for you.
7. Change your message instantly
Have you ever printed a brochure or price list, only to have it rendered out of date within a couple months? With a website, you can quickly and easily offer the latest news, information, price changes, even coupons and specials to your customers. They'll immediately have an impact, as opposed to print media, which can become outdated quickly.
3. Build a database of clients
Image a comprehensive list of your past, current and potential clients. With a website, you can add membership management tools that will develop such a list. This is an invaluable tool that can be used for future marketing efforts.
8. Improve customer service
Have you ever tried to call a store and been frustrated by a phone that was never answered, or an email that wasn't returned? Including a contact form on your website assures customers that you will receive their email. Consider adding a FAQ page. Not only is this very helpful to customers because it provides instant answers to their "frequently asked" questions, but it also saves you and your employees considerable time (and money!) by not having to answer a string of e-mails or calls. Then when you do receive a phone call, it's probably an actual order rather than an inquiry!
4. Save money
You'll save lots of money with a website over print media because you won't have to pay for design (or redesign when something becomes outdated), printing, or postage. Plus, an advertisement in the local Pennysaver only lasts as long as your client has it in their home. What if they skipped a issue, or weren't looking for your services that week? A website lasts much longer and is available anytime customers need it.
9. Put current customers to work!
Research has determined that 90% of customers identify word of mouth as the best, most reliable and trustworthy source for ideas and information on products and services. Having a website means that your customers can easily refer others to you simply by sending them your link. Never under-estimate the power of word-of-mouth advertising, especially for a small business!
5. Open new markets
You may be content to simply serve customers in your local area, but with a website, you don't have to be. You can sell your products to someone half way across the world, growing your business with each click of the mouse!
10. Get your message out quicker
6. Keep up with the competition
The world is a busy place, we don't have the time to wait for information to arrive by mail. Keep your customers happy by giving them what they need, when they need it. This can include answers to their questions via a FAQ section, free product samples, or special coupons and promotions. You can also make documents such as applications, brochures, invoices, before-and-after pictures, a product catalog and more available on your site so your customers can download them at their leisure (which in turn saves printing and postage costs for you).
There's a good chance your competitors are already on the web. Ask yourself this: the last time you checked out a new product or service, did you look online? More and more people are turning to the internet, and if you're not online, that's a huge segment of people who are missing your message. You may have the best product or service around, but without a website to showcase it, how will anyone know?
Contact Us to discuss your unique needs ...
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